Sharma, Khushboo, and Himendu Prakash Mathur. “Contextualizing Sustainability With Reference to Startups”. Prabandhan: Indian Journal of Management 15, no. 7 (July 1, 2022): 8–23. Accessed March 5, 2026. https://amcpl2journalsfinal.srels.org/index.php/pijom/article/view/170788.