Kazi, Roshan, Archana Singh, and Adya Sharma. “The Relationship Between Perceived Ad Morality and Behavioral Intentions Exploring the Mediation Effect : Indian Women’s Perspective Using Structural Equation Modeling”. Prabandhan: Indian Journal of Management 11, no. 3 (March 1, 2018): 7–23. Accessed March 4, 2026. https://amcpl2journalsfinal.srels.org/index.php/pijom/article/view/122074.